Beijing News Vibrato Live Room Lianmai Huang Shengyi Brought Goods for Hubei on the evening of the 15th

Beijing News Vibrato Live Room “Lianmai” Huang Shengyi Brought Goods for Hubei on the evening of the 15th
At 7pm on May 15th, the sauna night net vibrato live room will be broadcasted together with the actor Huang Shengyi “Lianmai” in the live broadcast of “Hubei restart, shake to help”.: Selling, during the talk with everyone about their stories and Hubei.From the highly anticipated “Four Little Flowers”, “Star Girl”, to the “superman mother” of two children today, Huang Shengyi is a popular actor and popular artist for many years, and always adheres to his own rhythm and never follows the trend.In 2018, Huang Shengyi humorously ridiculed the “Haiwa” in the Tucao Conference and reproduced the wonderful performance of the “dumb girl” in the movie “Kung Fu”. He generously rejected external disputes.At the beginning of 2020, Huang Shengyi subverted the role of the “female bandit” Gu Dali in the TV series “The Sideband Is Not Begonia Red”. The “female version of the mountain carving” let her get rid of the idol baggage and subvert the audience’s inherent her with a breakthrough actingImpression, won the praise of the audience.As for Hubei, Huang Shengyi also has his own story.Will netizens’ favorite “crayfish” be Huang Shengyi’s favorite?There are some Hubei specialties in Huang Shengyi’s shopping cart?Facing the next resumption of production, Huang Shengyi has some new plans?All the answers will be revealed for you at the live broadcast room of “Tuna Sauna” at 7pm on May 15!Sauna, Ye Wang Zhang He editor Wu Dongni proofreading Li Lijun

Domestic wine meets the “adjustment period + epidemic situation” exam, the industry accelerates the reshuffle

Domestic wine meets the “adjustment period + epidemic situation” exam, the industry accelerates the reshuffle
On March 13, Tongtian Wine, a Hong Kong-listed wine company, released a performance report saying that it will recover 81 in 2019.30,000 yuan, even if the budget is significantly reduced, the new coronary pneumonia epidemic may cause the domestic wine market to significantly reduce sales in the first quarter of this year.On the same day, Dynasty Wines also said in the performance warning that the epidemic will have a certain impact on the Group’s financial and industry in the first half of the year.In fact, since 2016, domestic wines have once again entered a period of adjustment, and listed companies have generally been weak in growth, and wine merchants have bluntly said that the market is difficult to do.Now that the epidemic has hit again, terminal consumption is almost stagnation, and domestic wines can be described as new diseases that have not recovered from the old injuries.It was initially believed that Chinese wine is “not optimistic in the short term but not pessimistic in the long term”.The epidemic situation will accelerate the reshuffle of the domestic wine industry in the period of deep adjustment. The entire industry will further develop towards branding and quality, and some small brands that do not have advantages in brand, quality and channel will be eliminated.The short-term market is facing a big test. “I didn’t buy in large quantities this Spring Festival, because I have foreseen that the market is not good.”The owner of a smoke hotel in Fangshan, Beijing told the sauna, Yewang. According to the law of previous years,” red wine + moon cake “is the standard for the Mid-Autumn Festival consumer market, but his wine sales fell nearly 60% last year.The backlog of products was delayed until the Spring Festival this year, and there was no pressure on inventory and cash flow, which just let him escape the impact of this epidemic situation.However, many wine merchants are not so lucky.According to Hebei distributor Liu Nan (pseudonym), affected by the economic environment and other factors, both domestic and imported wines were not easy to do last year. “Especially for low-end products, they are not doing well in the Hebei market.”” The low market in the previous period and the lack of consumption scenes have caused the low-end wine brands to be almost completely damaged in the epidemic. “Although it has not yet expanded to the extent of dumping, some small businesses and distributors have been unable to withstand cash flowStressed.”In addition to small wine merchants, big brands are also affected.In response to investor doubts, Changyu recently said that the company has resumed full work on March 2, but affected by the epidemic, the market is currently in an abnormal situation and it is difficult to judge the short-term prospects.Great Wall Wine mentioned in a letter to distributors on February 1st that the outbreak of the new crown pneumonia epidemic coincided with the peak season of alcohol consumption during the Spring Festival, and alcohol consumption scenarios such as parties, banquets, visiting relatives and friends were severely restricted.Liquor business development is facing serious tests.Tongtian Wine Cellar.Figure / screenshot of the official website of Tongtian Wine Industry On March 13, Tongtian Wine Industry said in its 2019 financial report that the epidemic affected the upstream and downstream of the wine industry and terminal retail. Traditional marketing activities such as exhibition promotion are difficult to achieve in the short term, and residents’ consumption is reduced.These factors may lead to a significant decline in sales in the domestic wine market in the first quarter of 2020.To help dealers get through the difficulties, domestic wine “troikas” are all looking for ways to cope.Changyu appropriately lowered the distributor’s annual sales task. Great Wall Wine actively promoted the destocking of various channels. Weilong Wine also stated in its open letter that it would protect the delivery needs of partners. At the same time, it encouraged distributors to use WeChat, Douyin and other methods to sell hard.opportunity.Combining consumption characteristics such as home epidemic prevention, Great Wall Wine has also adopted “0 expenditure, 0 risk, 0 inventory” as a preferential condition, and has recruited “community partners” since the beginning of March.In this marketing network, tobacco and liquor stores and distributors are the main players, and community partners are responsible for promotion among community members and WeChat friends.Partners can get corresponding rewards as long as they provide community group purchase orders to distributors.However, a senior person said in an interview with Sauna.com that e-commerce and community group purchases can drive some sales, but “the significance of advertising is greater than the significance of bringing goods.”The main consumption scenario of wine is in hotels, and the core consumer group is government affairs between the ages of 30 and 60. Business people, if there is no need for entertainment, sales in the short term cannot be boosted. “Extended deep adjustment period of epidemic situation” 2019 is the deep adjustment period of China’s wine industry, and it will encounter a sudden new coronary pneumonia epidemic in 2020. The superimposed effect of it will have a serious impact on the wine industry in the short term.On February 24, Li Guanghe, General Manager of Dynasty Wine Brewing Co., Ltd., participated in a webcast on the theme “Self-defense and counterattack of Chinese wine through the epidemic.”Judging from the market situation in recent years, domestic wine is obviously more self-protected.According to the report of the China Wine Industry Association, the domestic wine industry has entered an adjustment period since 2013 after undergoing an accelerated development phase from 2001 to 2012.In 2014, after a short-term recovery in 2015, since 2016, production, output, profit, and indicators have fallen for three consecutive times, especially in 2017, a cliff-like decline occurred, and output fell by 35.73%.According to national statistics, there are 212 wine production enterprises above designated size in 2018, with a total wine production of 62.910 thousand kiloliters, down by 7 every year.36%; sales revenue 288.5.1 billion, down 9 every year.51%; 48 possible companies, 22 potential companies.64%, the expected amount is 2.2.6 billion, an annual increase of 77.97%.In terms of corporate performance, since 2011, affected by the impact of imported wines, distribution reforms have led to a decline in sales in East China’s main markets, etc. One of the once domestic wine “troika” dynasty wine industry performance has been consistent, profit after taxIt has been negative for 8 consecutive years.As of the end of 2018, the dynasty wine industry’s flow resistance has exceeded current assets1.25 billion US dollars, business activities decreased by 7924.30,000 destroyed.Wangchao Liquor stated bluntly in its annual report, “This shows that the Group has serious doubts about its ability to continue operations.”Even Chang Yu, the head of the “troika”, has grown weakly in the past two years.From 2015 to 2018, the net profit growth of Changyu shares was 5 respectively.36%, -4.62%, 5.01%, 1.06%.Changyu shares said in its annual report that the overall sales of the domestic wine industry remained stable in 2018, but the sales of imported wines and domestic wines showed a “double drop.”As imported wine continues to eat into the market space, competition in the domestic wine market is fierce; and the cost of raw materials and packaging materials has increased, further increasing the pressure on profit growth.In addition to Changyu and Dynasty, the performance of other listed wine companies is not satisfactory.As of 2018, Sino-Portuguese shares deducted non-non-net net losses for 14 consecutive years. Cross-border e-commerce and lithium battery attempts have also been unsuccessful. In 2016 and 2018, the revenue of Tongpu shares decreased by 37.62%, 38%, under estimation, the company ‘s combined e-commerce business mainly operating in liquor has accounted for 94% of revenue; since 2016, Mogao ‘s wine business has continued to perform poorly, while the company ‘s pharmaceutical businessRevenues are growing, but “brewing” is not as good as “selling medicine.”The future trend of branding and boutique China Wine Industry Association believes that the reason for the decline of domestic wines is one of weak competitiveness and the second is statistical data “squeeze water”. The data after 2017 is more consistent with actual production.Some distributors believe that domestic wines have been competing in the low-priced segment for a long time. Except for Changyu and the Great Wall, which can take some high-end wines, the unit income of most products does not exceed one hundred yuan. The manufacturers can not make any money and leave consumersUnder the impression of “low-end” of domestic wine.This view was also confirmed by a German and German wine importer. He believes that domestic wines are concentrated in the price band of about one hundred yuan, the profit is very thin, and the company’s performance is naturally not up.Although domestic wines are not optimistic in the short term, they are still generally regarded as “not pessimistic in the long term”.According to the report of China Wine Industry Association, the wine industry is still in the stage of expansion growth, and all brands have opportunities.With the adjustment of product structure and brand strategy of Changyu, Great Wall and other head enterprises, they will gradually lead the industry to break through; while the personalized and extreme Loulan, Canaan Midi, Rongzi and other “small and beautiful”The winery will also be a catalyst for the development of the wine industry.At present, Changyu has implemented the “three focus” strategy focusing on mid-to-high end, high quality, and large single products; COFCO Great Wall has also proposed to adhere to the five single product strategies of “mulberry”, “five stars”, “gift”, “China”, and “coast”.No change, at the same time start the “downsizing” plan, clearly “focus on the characteristics of the production area, focus on the core price segment, focus on strategic single products.””Alcohol will consume a lot after the epidemic, but it is unlikely that performance that wants to recover losses.”Liu Nan believes that the wine industry will accelerate the reshuffle under the influence of the epidemic. Some small brands in the northeast and Shandong regions will become increasingly difficult to make, and large brands and special wineries will rise steadily.In 2019, Liu Nan visited five or six wine regions in China and was very impressed by some western wineries.”I think experience-based economies such as winery tours will increase consumers’ brand loyalty, and the traditional management ideas should change.”Tongtian Wine Industry also said in its latest financial report that in 2019, China’s wine industry is still undergoing industrial restructuring, coupled with the impact of imported wine, resulting in shrinking domestic wine production and sales, gradually reducing market profits, the overall scale of contraction is slower than in 2018Increase speed up.Factors such as structural adjustments in the domestic economy and uncertainties in the global trading environment have further forced the Chinese wine industry to upgrade, market concentration has increased, resources are gradually concentrated to brands and boutique brands, and companies are also accelerating the shift to mid- to high-end product layouts.Sauna, Night Net Editor Guo Tie Peng Yali proofreading Li Xiangling